THE SIX PILLARS

Taking a differentiated Partner-Cisco proposition into the appropriate Cisco sales team is often a challenging & frustrating task. Channel Intellect can advise Partners upon how best to initially communicate & then subsequently work at optimum levels with Cisco’s various sales assets.

Cisco teams are required to spend time reporting activity and pipeline and other matters internally on a weekly/monthly basis and any Partner that seeks to succeed in a focussed GTM initiative must ensure that the model deployed is simple, involves a few clearly-identified partner personnel and has the ability to monitor and measure results.  Channel Intellect has extensive experience of working from within Cisco & can thus better advise around what will work to best effect from the Partner side in making that particular Partner easy for Cisco to transact business with.

From a marketing standpoint, Channel Intellect can advise Partners upon what is available from within Cisco but also at a general level around how Partners current activity can be aligned to best effect with Cisco’s target markets.